The Challenge of Channel Marketing in LATAM

Many vendors invest in partner marketing across Latin America, but struggle to convert those initiatives into real pipeline. Common challenges include:

• Partners with limited marketing capabilities

• Underutilized or inefficient MDF programs

• Campaigns that fail to generate pipeline

• Lack of local execution and coordination

Addressing these challenges requires a structured approach and strong local execution across the region.

What we do

We design and execute channel marketing programs for vendors in LATAM.

We help activate partner ecosystems and turn MDF into measurable pipeline.

• Channel marketing strategy aligned with your go-to-market goals.

• MDF planning, activation and performance tracking.

• Execution of campaigns with distributors and partners.

• Local marketing activation across Latin America.

We act as an extension of your channel marketing team, adding the local insight, expertise and execution no platform can provide.

How We Work

We follow a structured approach to activate your channel in LATAM.

SFOM™: Strategic Fund Optimization Model

• Diagnosis of your current partner ecosystem and MDF usage.

• Design of a clear channel marketing program.

• Execution of campaigns with distributors and partners.

• Continuous performance tracking and optimization.

A lean strategic core with local execution across the region.

Free Channel Marketing Review

In a 30-minute conversation, we explore how to improve your channel marketing performance in LATAM.

• Review of your partner marketing model.

• Analysis of MDF usage and effectiveness.

• Identification of opportunities to generate pipeline.